New Survey Reveals That CRM, Search and Web Analytics Are Key Elements in Web Content Management Strategies
Developers, marketers, interactive agencies and IT professionals cite Search and Web analytics as key applications of an overall Web Content Management System (CMS) strategy, a recent survey conducted by Sitecore has revealed. The survey found the number of organizations implementing Web analytics rose to nearly 90 percent. Organizations are looking for a more integrated understanding of site traffic and Web campaigns, therefore unifying Web Content Management, analytics and marketing automation has become a top priority to yield faster conversions. In addition, respondents noted that integrating Customer Relationship Management (CRM) systems and Web CMS software is a top priority.
Key Findings:
Top drivers for implementing a Web CMS solution include: improving productivity (19 percent), improving customer service (11 percent) increasing sales leads (10 percent) and building global brand awareness (10 percent)
73 percent of survey responses indicated online Search as the top third-party application with Portal (33 percent) and CRM (20 percent) following behind
More than 33 percent of respondents plan to integrate online video management as part of their 2010 WCM initiatives
More than two-thirds of respondents use LinkedIn the most for professional use with Facebook and Twitter closely behind
A majority of the respondents (52 percent) stated that Web Forms are key components of building an interactive website
Steady Growth for Business Intelligence Seen in 2010, but Twitter Data Won't be in the Growth Plans
A new survey of business intelligence (BI) practitioners worldwide reveals that a majority expects the use of BI at their organizations to continue growing at a steady pace in the new year. Survey respondents said, however, that they remain unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook. The survey was conducted globally by Kognitio, a provider of BI and data warehousing solutions, and Baseline Consulting. Almost two-thirds (63%) of the people who responded said they are "undecided" about the value of data collected from social media sites to help them understand more about their organization or customers. Another 23% called social media "overrated," saying "there are not as many customer conversations going on as the media would have us believe." Only 14% said they want to incorporate data from Twitter and other sites as part of their ongoing data analysis efforts.
But 29% said they are under pressure to justify the money they have spent on BI projects, and are looking for "quick wins or new opportunities." In a separate question, 36% said the speed to delivery of BI projects will be an imperative in 2010, saying they will need to test, evaluate, and deploy new systems within a matter of weeks. That is a marked change from previous years, where BI projects were routinely expected to take months to implement correctly, and where obtaining usable information could take a year or more.
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