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Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
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 Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs can take this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities. |
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Nov-17-2007
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The Big Book of Customer Service Training Games by Peggy Carlaw and Vasudha Kathleen Deming
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 Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more. |
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Nov-03-2007
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Master Data Management and Customer Data Integration for a Global Enterprise by Alex Berson and Larry Dubov
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 Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework. Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. |
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Oct-21-2007
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Dive Into Web 2.0 by Deitel & Associates, Inc
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 Dive Into Web 2.0 introduces the principles, applications, technologies, companies, business models and monetization strategies of Web 2.0. The eBook defines the characteristics of Web 2.0, why search is fundamental to Web 2.0 and how Web 2.0 empowers the individual. It discusses the importance of collective intelligence and network effects, and the significance and growth of blogging. It helps readers gain a better understanding of social networking, social media and social bookmarking, and how tagging leads to folksonomies. It also discusses how web services are enabling new applications to be quickly and easily “mashed up” from existing applications. The eBook provides an overview of Web 2.0 technologies, business models and monetization models to help readers understand the fundamentals of what comprises a Web 2.0 business.
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Oct-09-2007
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Selling Today: Creating Customer Value by Gerald Manning, Barry Reece
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 “Selling Today: Creating Customer Value” offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling, with salesforce automation as a major theme. |
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Sep-23-2007
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