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Customer Care Excellence: How to Create an Effective Customer Focus By Sarah Cook
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 Customer loyalty is essential to the long term financial success of a business, but with more choice than ever before, customers today have high expectations of products and services. Businesses need a top-notch customer services system in place, and Customer Care Excellence explains how to achieve just that. In clear, practical language, this book explains how to develop and sustain a customer-service focus within a company. |
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Jul-20-2008
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Customer Relationship Intelligence by Linda Sharp
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 Customer Relationship Intelligence brings a fresh, new perspective to sales and marketing: new relationship metrics and a breakthrough, actionable framework for real-time management, tied to profit. It is about teamwork and collaboration. It is about executing strategy. It is about retention, profit, and competitive advantage. Companies can realize the gold in customer relationships and overcome risk and uncertainty in sales and marketing. |
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Jul-14-2008
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
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 Chet Holmes’s book can help readers turn their business into a high-performing and profitable force in whatever field or market they compete in. It helps mangers learn how to attract top producers and how to get the most out of them. |
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May-26-2008
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Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies by Rupert Hart
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 No times are more difficult for the survival of a company than recessions. They are defining moments for managers. Recession-proofing articles talk about keeping your head down and focusing on costs and cashflow. This is a book for managers who have a handle on their costs and covers 5 main areas: understanding the business environment, retaining existing customers, maintaining margins through pricing, moving ahead with new product-offerings, and winning new customers. |
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May-11-2008
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Service Management and Marketing: Customer Management in Service Competition by Christian Gronroos
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 This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer-focused management and service management, using current academic research and business practice to make organizations more successful. |
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Apr-27-2008
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