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Professional Services Marketing by Mike Schultz, John Doerr
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 While repeat business and referrals are still necessary to grow, they're no longer enough to succeed. You need smart, effective marketing and a culture of business development success to bring in a steady stream of clients to grow your business.
Professional Services Marketing gives you the field-tested, research-based approaches and tactics your organization needs to succeed. It helps you sort the wheat from the chaff among the many and varied marketing strategies and tactics, allowing you to make the best possible decisions for you and your business while avoiding the common mistakes unique to professional services firms.
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Aug-09-2009
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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi,, Newt Barrett
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 The transformation from traditional to content marketing often requires both a new mindset and a new skill set. Although that's easier to say than to do, we are convinced that you and your team must make that transformation.
You may be concerned about the risks of making dramatic changes in your approach to marketing within your organization. We urge you to concentrate instead on the risks inherent in failing to make the changes necessary to compete for the new breed of buyer. We all know that many otherwise-smart companies remain mired in prehistoric marketing methodologies. If you're hesitating, think once again about the fate of the dinosaurs.
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Jul-26-2009
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The Four Pillars of Profit-Driven Marketing by Leslie Moeller, Edward Landry
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 The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers--an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the "4 pillars" of marketing, and you will strengthen connections with customers, improve creativity and accountability within your organization, and attain the new, fifth "p" of marketing-profit.
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Jul-12-2009
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Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works by Dick Martin
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 All the rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they watch; and digital technologies have changed how people shop, work and relax. But a small number of senior marketing leaders have tapped into the secrets of what engages consumers and keeps them coming back. This book reveals the keys to their success.
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Jun-28-2009
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The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times by Jay Abraham
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 Businesses can plateau, stall, or stagnate...without the owners or key executives even realizing it. The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.
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Jun-14-2009
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