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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers by Paul Greenberg
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 The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders.
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[ More About This Book ]
Oct-25-2009
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Smart Selling on the Phone and Online: Inside Sales That Gets Results by Josiane Chriqui Feigon
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 The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author's "TeleSmart 10 System for Power Selling", "Smart Selling on the Phone and Online" pinpoints the ten skills essential to high-efficiency, high-success performance. Combining an accessible text with clear graphics and step-by-step processes, "Smart Selling on the Phone and Online" will help any rep master the world of 'Sales 2.0' and become a true sales warrior!
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[ More About This Book ]
Oct-09-2009
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Everything You Ever Wanted to Know About Social Media, but Were Afraid to Ask by Hilary JM Topper
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 Everything You Ever Wanted to Know About Social Media, but were afraid to ask... is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide:
Describes how to use social media sites, blogs, and microblogs
Reviews more than a dozen social networking sites
Provides an understanding of the importance of podcasts and video podcasts
Discusses what it means to "Go Viral"
Gives suggestions for handling crisis situations via the Web
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[ More About This Book ]
Sep-27-2009
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Open Source Customer Relationship Management Solutions by Henrik Vogt
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 The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software. In order to be able to answer this question, the analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the topic of open source software.
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Sep-13-2009
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Customer Relationship Management, Second Edition by Francis Buttle
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 This book provides a comprehensive and balanced review of Customer Relationship Management. It explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Rather than being tied to any single perspective, the book identifies and explores four different forms of CRM - strategic, operational, analytical and collaborative. Technology is a key attribute of CRM, but this book puts that technology into a managerial and operational context. Although a number of chapters are dedicated to technology issues, the book is not about technology, per se. Rather it is about how CRM technologies can be used to enhance the achievement of marketing, sales, and service objectives, and support broader organizational goals.
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[ More About This Book ]
Aug-23-2009
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