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Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen
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 Coaching Salespeople into Sales Champions is the ultimate guide to maximizing team productivity through executive sales coaching. Between professional deadlines and other business responsibilities, most sales managers can't find the time to develop their sales staff. This book shows you how to develop your own executive sales coaching skills so you can boost sales efficiency, train your staff to better performance, and hire and retain top sales talent.
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[ More About This Book ]
Jan-24-2010
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Online Communities Handbook: Building your business and brand on the Web by Anna Buss, Nancy Strauss
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 Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to:
identify the business objectives for your online community
develop a community strategy to recruit and retain members
create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
take advantage of free advertising opportunities
use communities to gain market insights and establish a direct line to your customer base
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[ More About This Book ]
Jan-10-2010
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Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm, Anthony Robbins, and Ken Burge
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 In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement.
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Dec-12-2009
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Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store by Bob Miglani
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 Miglani, a fortune 500 executive, attributes much of his success to managing his family's Dairy Queen for 21 years. Here, he shares the lessons he learned, including "once in a while, taste your own ice cream," (try out the customer experience) and "check the weather before you order" (study consumer preferences and economic trends). Although the book can be predictable, light-hearted examples, like an illustration of the importance of product consistency using the difficult task of getting the height of an ice cream cone just right, make a refreshing medium for business advice.
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Nov-29-2009
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Googled: The End of the World As We Know It by Ken Auletta
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 Bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
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[ More About This Book ]
Nov-08-2009
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