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Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies by Rupert Hart
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 No times are more difficult for the survival of a company than recessions. They are defining moments for managers. Recession-proofing articles talk about keeping your head down and focusing on costs and cashflow. This is a book for managers who have a handle on their costs and covers 5 main areas: understanding the business environment, retaining existing customers, maintaining margins through pricing, moving ahead with new product-offerings, and winning new customers. |
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May-11-2008
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Service Management and Marketing: Customer Management in Service Competition by Christian Gronroos
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 This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer-focused management and service management, using current academic research and business practice to make organizations more successful. |
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Apr-27-2008
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Rain Making: Attract New Clients No Matter What Your Field by Ford Harding
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 In this new edition of his book, Ford Harding reveals a step by step approach that details how -- even if you've never sold a product in your life -- you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book will give you the marketing and sales skills you need to survive-and flourish-one sale at a time. |
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Apr-13-2008
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
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 From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With step-by-step considerations and a five-phase process for creating and implementing effective brand identity, the book offers the tools you need — whether a brand manager, marketer, or designer — when creating or managing a brand. |
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Mar-29-2008
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Best Practices: Managing People: Secrets to Leading for New Managers by Barry Silverstein
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 In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get — and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how. |
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Mar-16-2008
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