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Customer Relationship Management (CRM)
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CMOs See Business Strategy & Digital Marketing As Top Priorities
Chief marketing officers (CMOs) want to have greater influence in setting business strategy, and they feel an increasing need to raise their technology IQ, according to a new global CMO survey by Heidrick & Struggles and Forrester Research, Inc. Almost 80 percent of senior marketers said they wanted their influence to grow as business strategy and development leaders.
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Accenture Technology Vision 2012: Emerging Technology Trends for IT Leaders
Accenture publishes its technology vision annually. It is a distillation of extensive research over the course of the previous 12 months, the experiences of their research teams and the input of clients. In it, they outline the emerging technology trends that forward-thinking CIOs will use to position their organizations to drive growth and high performance, rather than just focusing on cost-cutting and efficiency improvements.
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Research Shows 86% of U.S. Adults Will Pay More For A Better Customer Experience
The Annual Customer Experience Impact (CEI) Report, conducted online by Harris Interactive on behalf of RightNow among 2,291 U.S. adults, once again shows that delivering exceptional customer experiences is essential for any organization that wants to grow and sustain competitive differentiation in today’s market.
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88% less likely to buy from companies who ignore complaints in social media
A new study by Conversocial shows the future of communication between companies and their customers lies in social media. A majority (50.7%) of consumers currently use social media to communicate with corporations. Moreover, 78% of respondents believe that social media platforms would either soon entirely replace other means of customer service altogether or become the dominant way for consumers to communicate with corporations.
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Mobile Worker Population to Reach 1.3 Billion by 2015
By 2015, the world's mobile worker population will reach 1.3 billion, representing 37.2% of the total workforce. According to an updated forecast from International Data Corporation (IDC), the most significant gains will again be in the emerging economies of Asia/Pacific thanks to continued, strong economic growth. The Americas will experience a slower growth rate due to a protracted economic recovery and high rates of unemployment.
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Worldwide CRM Applications Market Forecast to Reach $18.2 Billion in 2011, Up 11% from 2010
International Data Corporation (IDC) released its latest results from the Worldwide Semiannual Customer Relationship Management (CRM) Applications Tracker. The global CRM applications market recorded a very strong performance in the first half of this year, with revenues totaling $9.2 billion. The semiannual year-on-year growth of 13.3% was a third stronger than what it was a year ago.
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Email Marketing and Social Media Are Top Areas of Investment in 2012
StrongMail, a provider of interactive marketing solutions for email marketing and social media, announced the results of its "2012 Marketing Trends" survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Email marketing (60%) and social media (55%) were cited as the top two areas for increased marketing spend.
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Cloud Remains Top IT Priority for 2012
Fifty (50) percent of respondents to a recent Unisys Corporation online poll said that cloud computing is their top IT investment priority for 2012. The poll, which drew 300 responses, was conducted on the unisys.com web site in September and October 2011.
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New Global Study: Only One-Third of Companies Making Effective Use of Data
EMC Corporation unveiled the findings of the largest-ever global survey of the data science community. Only one-third of companies are able to effectively use new data to assist their business decision-making, gain competitive advantage, drive productivity growth, yield innovation and reveal customer insights.
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